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Following a slump in market share, the directors of Photo Co have commissioned independent market research to understand more about their customers and why they
Following a slump in market share, the directors of Photo Co have commissioned independent market research to understand more about their customers and why they are no longer using Photo Co's products...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
