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Following a strategy of product differentiation, Strike Company makes a high-end golf club called Smack. Strike Company presents the following data for the years 1

Following a strategy of product differentiation, Strike Company makes a high-end golf club called Smack. Strike Company presents the following data for the years 1 and 2.

Year 1

Year 2

Units of Smack produced and sold

20,000

21,200

Selling price

$210

$225

Direct materials (square metres)

55,000

60,000

Direct materials costs per square metre

$18

$24

Manufacturing capacity for Smack (units)

24,000

25,000

Total manufacturing conversion costs

$768,000

$850,000

Manufacturing conversion costs (per unit of capacity)

$32

$34

Selling and

customer

service capacity (customers)

80

70

Total selling and

customerservice

costs

$436,000

$378,000

Cost per customer of selling and

customerservice

capacity

$5,450

$5,400

Strike Company produces no defective units but it wants to reduce direct materials usage per unit of Smack in year 2. Manufacturing conversion costs in each year depend on production capacity defined in terms of Smack units that can be produced. Selling and

customerservice

costs depend on the number of customers that the customer and service functions are designed to support. Neither conversion costs or

customerservice

costs are affected by changes in actual volume. Strike Company has 46 customers in year 1 and 50 customers in year 2. The industry market size for high-end golf clubs increased 5% from year 1 to year 2.

What is the Strike Company's cost effect of growth component?

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