Following difficult trading conditions in the Eurozone, Unique has seen an increase in demand for its range of Truffles. It has determined that at current prices, the demand for its ginger, cranberry and blueberry-infused truffles has a price elasticity of -2 in the short run, while the price elasticity of its orange and lemon twist Truffle is -1.

Diagram and explain the results of a successful advertising and marketing campaign begun by

Unique for its brand of Wild Cherry Truffles on the equilibrium price and quantity of Wild Cherry Truffles (Hint commence from the market situation).