Question
Following information in this table: Month Units solds Price ($) Advertising Expenditure ($) Personal selling Expenditure ($) January 2500 3800 28500 43000 February 2250 3700
Following information in this table:
Month
Units solds
Price ($)
Advertising
Expenditure ($)
Personal selling
Expenditure ($)
January
2500
3800
28500
43000
February
2250
3700
23500
39000
March
1750
3600
17400
35000
April
1500
3500
15300
34000
May
1000
3200
10400
26000
June
2500
3200
18400
41000
July
2750
3200
28200
40000
August
1750
3000
17400
33000
September
1250
2900
12300
26000
October
3000
2700
29800
45000
November
2000
2700
20300
32000
December
2000
2600
19800
34000
If a linear relationship between units sales, contract price, advertising, and personal selling expenditures from the table above takes the following form:
Where Y is the number of contracts sold, P is the average contract price per month, AD is advertising expenditures, PSE is personal selling expenses, and u is a random disturbance term
1.Estimate that relationship
2.Interpret the estimated parameters
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