Following recent readings and videos below, identify one of your organization's core capabilities (aka core competencies, I will treat the terms interchangeably), and comment on the degree to which that core capability might serve the organization(or not) given the drivers you are identifying. Restate the name of your organization and focal question, and a response to the following question:What do you believe is one of your organization's core capabilities, and how important could it be important to the organization's competitiveness (or not) given the drivers you are identifying? Please provide sources with the response. See the bottom of the chosen organization. Then respond to the bold questions above.

Focus on one core capability, not multiple, and mention the drivers you are considering. As mentioned in recent voice threads and readings, core capabilities are notable in that they may have these qualities:"uniqueness, importance, controllability, durability, andappropriability(of excess profit)" (Schoemaker, 1997, p.63), or they may be valuable, rare, costly to imitate andnonsubstitutable (Hitt, Ireland, & Hoskisson, 2014). Examples of core capabilities that others have responded include the following (you may or may not agree with them):

• The strength of its storytelling and narration (Disney)
• Research and development facilities that produce healthcare innovations (Mayo Clinic)
• Strong industry and partner relationships (Framework)
• Strong content delivery network (Akamai Technologies)
• Exceptional customer service (Nordstrom, and American Express)

Readings & Videos

Hitt, M. A., Ireland, R. D., &Hoskisson, R. E. (2014).Strategic Management: Competitiveness andGlobalization(11th ed.). Stamford, CT:CengageLearning.

Schoemaker, P. J. H. (1997). Disciplined imagination: From scenarios to strategic options.International Studies of Management & Organization, 27(2), 43-70.

Watch Marlene Dieleman Explain Burberry's Core Competencies / https://www.youtube.com/watch?v=MePzW82AgbQ

Watch Shell Video Explaining the Connection between the Scenario Stories and Quantifying them / https://www.youtube.com/watch?v=l4MDcGYif4k

Watch How Shell Quantifies its Scenarios / https://www.youtube.com/watch?v=fpyOP4cTJMc

Organisation: Moderna, Inc.

This is my chosen organization.

Chosen Organization: Moderna, Inc. Focal Question: What could affect the need for mRNA vaccines over the next ten years, and what should Moderna Inc. do to prepare? " Most Ambiguous, Challenging, or Surprising Driver: Public acceptance Description: The acceptance of mRNA vaccines by the medical community is highly dependent on the attitudes of physicians and patients toward this new technology. As mRNA vaccines are comparatively new compared to traditional vaccines, some healthcare professionals and patients may hesitate to use the m. The level of acceptance and confidence in mRNA vaccines among physicians and patients will be crucial to their widespread adoption. The Impact on Moderna, Inc.: Public acceptance can directly affect Moderna, Inc. First, if physicians and medical professionals are Wot hesitant to recommend or administer mRNA vaccines, it could slow down the adoption rate and limit Moderna's mRNA vaccine products' market penetration. This may influence the company's revenue and market share. Second, for mRNA vaccines to be successful, patient acceptance is crucial. If patients are hesitant or unwilling to receive mRNA vaccines due to fears or misperceptions, the demand for Moderna's vaccines could decrease. A decline in order may impact prots and overall growth potential. Uncertainty rating: I would evaluate the unpredictability of public acceptance of mRNA vaccines as a 7 out of 10. Various factors can inuence the acceptance of new medical technology, including public perception, scientific evidence, regulatory approvals, and media coverage. It is uncertain how quickly and to what extent physicians and patients will adopt mRNA vaccines due to these factors. Impact rating: I rate the impact of public acceptance toward mRNA vaccines as eight out often. The level of acceptability and condence in mRNA vaccines will substantially impact the market demand and adoption rate. A We'reception from physicians and patients could result in widespread adoption and signicant market expansion for Moderna. In contrast, substantial War opposition could hinder the company's efforts to promote and expand the use of mRNA vaccines