Question
Following the price customization example that we discussed in class, consider an airline with 390 potential customers (seats) - the number willing to pay at
Following the price customization example that we discussed in class, consider an airline with 390 potential customers (seats) - the number willing to pay at least the airline's $100 variable cost and the maximum willingness to pay is $3900. Calculate the price points for the airline company, if it can only set 3 prices. The medium price at which the tickets should be sold is_____
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International Business
Authors: Michael Geringer, Jeanne M. McNett, Michael S Minor, Donald A Ball
1st edition
78029376, 78029370, 1259317226, 978-1259317224
