Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Following the two days of observation and focus groups, marketing researchers analyzed their findings. Key insights gained were that the children played with the new
Following the two days of observation and focus groups, marketing researchers analyzed their findings. Key insights gained were that the children played with the new prototype longer than any toy they had ever tested. Moms were especially enthusiastic about the new toy, but were skeptical about the proposed price and the name "Everyday Heroes." The marketing team presented their findings to their managers. Based on the analysis, Fisher Price decided to launch the product in three test market cities with demographics closely resembling the demographics of the United States as a whole. Rather than lower the price point, they decided to offer on-packaging discounts. The new name of Rescue Heroes was accepted. The sales from the test markets were closely watched, and sales exceeded expectations. Step 2 - Drag each example to the corresponding step in the process
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started