Following the two days of observation and focus groups, marketing researchers analyzed their findings. Key insights gained were that the children played with the new prototype longer than any toy they had ever tested. Moms were especially enthusiastic about the new toy, but were skeptical about the proposed price and the name "Everyday Heroes." The marketing team presented their findings to their managers. Based on the analysis, Fisher Price decided to launch the product in three test market cities with demographics closely resembling the demographics of the United States as a whole. Rather than lower the price point, they decided to offer on-packaging discounts. The new name of Rescue Heroes was accepted. The sales from the test markets were closely watched, and sales exceeded expectations. Step 2 - Drag each example to the corresponding step in the process