Font Paragraph Styles 9) High growth rate and high market share in the BCG Matrix is a: a) Dog b) Cash cow c) Question mark d) Star e) None of the above 10) The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships: a) Marketing strategy b) Market segmentation c) Market targeting d) Value delivery network e) None of the above 11) Arranging for a product to occupy a clear, distinctive, and desirable place relative to competir products in the minds of target consumers: a) Differentiation b) Positioning c) Market segmentation d) Marketing strategy e) All of the above 12) What are the 4 Ps in Marketing? 13) What are the 4 Cs in Marketing? 14) Government Policies, Environment, Competition, Economy are all part of the portion of the SWOT Analysis: a) Strengths Focus words 18