Food King, a large food company,

Examine Exhibits 8, 9, and 10. Provide one insight

per exhibit about the proposed new product. State

whether your insight supports a launch or does not

support a launch of the proposed product. 1.5 points

Food King, a large food company, is planning to

launch a new product - refrigerated pizza - in the

United States market. It has asked you to estimate the

first-year sales volume for this product. What data will

you need, how will you get this data, and how will you

use the data to estimate the first-year volume?