Footwear Operations in North America Branded Internet Price ($ per pair) Historical Operating Performance Year 14 Year 15 Year 16 Company B's Projected Operating Performance Company B Industry Average Company B Industry Average Company B Industry Average Year 17 Year 18 Year 19 99.00 85.25 112.00 90.99 113.00 94.90 0.00 0.00 0.00 Pairs Sold Online (000s) 252 582 261 643 539 685 0 0 0 Wholesale Price ($ per pair) 65.00 60.22 78.00 64.16 78.00 68.28 0.00 0.00 0.00 Pairs Sold to Retailers (000s) 926 2,496 1,021 2,485 2,125 2,535 0 0 0 Cost Per Pair Sold ($ per pair) 31.97 30.14 38.55 31.91 36.82 31.63 0.00 0.00 0.00 Private-Label Price ($ per pair) 42.00 36.38 50.00 41.03 0.00 42.67 0.00 0.00 0.00 Pairs Sold (000s) 531 505 585 474 0 687 0 Cost Per Pair Sold ($ per pair) 30.11 29.43 34.15 31.83 0.00 25.96 0.00 0.00 0.00 g-g Warehouse Expenses Branded ($ per pair sold) 9.33 6.10 8.14 6.18 6.26 5.78 0.00 0.00 0.00 Private-Label ($ per pair sold) 1.00 1.03 1.00 1.02 0.00 1.10 0.00 0.00 0.00 Marketing Expenses Branded Marketing Expenses 16.23 13.01 19.06 13.49 15.85 12.50 0.00 0.00 0.00 ($ per pair sold)