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For 20 Points, review the Brand P&L Example and answer the 10 questions. Answer Sheet Due on Blackboard by Sunday, November 19 th at 6

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For 20 Points, review the Brand P\&L Example and answer the 10 questions. Answer Sheet Due on Blackboard by Sunday, November 19 th at 6 PM Assignment Topic Background As a brand marketer, one of the most critical and basic responsibilities is "owning" and managing the Marketing P\&L for your brand. P\&L stands for Profit and Loss and P\&L management refers to the act of summarizing the total revenue earned and costs incurred at any given period. This week we will be discussing the Brand P\&L; here's a simple exercise to illustrate some of the basic elements. You are the Brand Manager for MAGNUS PREFERRED Premium Dog Biscuits: You are doing o quick review of your MAGNUS PREFERRED Brond PBL to undertand the business for on upcoming briefing with your Marketing Director, Kay Nine. Please review the basic P\&L on MAGNUS PREFERRED Premium Dog Blscults in the chart above and for 20 points, answer the 10 questions on Blackboard - be sure to click Submit with your answers. 1. What is the total trade spending for the period to drive MAGNUS Preferred sales with retallers like Chewr, Amazon, Walmart, and Petco? 2. You plan on recommending an additional $1 million in advertising - is this above or below the line spending? 3. You work with the 5 ales Team and they request an additional $250,000 in trade spending. If sales do not increase, how will this affect your brand's profit? 4. You want to add $250,000 in Shopper Marketing programs - is that an above or below the line cost? 5. The cost of chicken meal is going up - will this affect above or below the line cost? 6. You recommend cutting your custom research initiative. Will this affect your Gross Profit? 7. What were the Q3 2023 net sales on your brand, MAGNUS PhEFERRED Dog Biscuits? 8. Warehousing and Transportation costs are rising. Would a price increase be a reallistic recommendation to your manager, Kay Nine? 9. The R\&D team has discovered a lower priced, better quality rice ingredient. Wil this help your brand's Gross Profit? 10. What is the Net Profit for the period you will report on MAGNUS Preferred Brand Dog Blscuits

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