For 2021 Ford Motor Company has planned to release new versions of its EcoSport, Fiesta Sedan, Expedition and F-350 Super Duty vehicles. Which branding strategy are they using?

Select one:

a.Generic branding.

b.Multi-product.

c.White labelling.

d.Multi-branding.

The British Columbia Securities Commission is scheduled to arrive at your company's offices to begin auditing your most recent financial reports, specifically to ensure that your company has been providing accurate financial information to your shareholders. Who would be in charge of providing this information to the auditors?

Select one:

a.Your chief marketing officer.

b.Your head of managerial accounting.

c.Your head of financial accounting.

d.Your head of cost accounting.

Two of your employees, Adrian and Jagpreet, are university students. They have been working full-time for you all summer and both do an excellent job, managing stock levels in your duty-free shop. As Fall semester approaches, they both tell you that they need to cut back on hours because they will be taking courses. You just hired another stock controller, Peng, full-time, and realized that there will be a roughly one-third drop in business in the Fall as the border crossing where your shop is located is being renovated. Your best option that will disrupt your business the least while keeping your current employees happy is:

Select one:

a.Let Peng and Jagpreet work virtually.

b.Offer job rotation to all three.

c.Fire Peng.

d.Offer job sharing to Jagpreet and Adrian.

You are the HR manager for a construction company. There are 200 employees, of which 20 are in administration roles, 30 are in support roles, and 150 are in operations (actual construction) roles. The economy is showing signs of growth in the coming quarter, and you have a labour forecast that shows you will need an additional 10% in your labour force to meet demand. However, you also are aware that the current unemployment rate is very low. What is your best option to satisfy the 10% increase requirement given these conditions?

Select one:

a.Do nothing.

b.Try to find a subcontractor and pay a premium for their labour.

c.Ask existing employees to work a few overtime hours.

d.Try to hire more workers.

You have been working on your new product, a lightbulb that changes the colour of its light by voice command, for nine months. It works nearly flawlessly and is simple to install and use. You have a sales team, a marketing team, an operations team and everyone is well connected with the plan. You had begun an advertising campaign three weeks ago, and your product has hit the shelves of major retailers like Best Buy and Home Depot. After four weeks, the sales reports come in and you are crushed to learn that your product has sold less than 10% of your most conservative sales projections. What did you do wrong?

Select one:

a.You should have outsourced production.

b.Your sales team should have been more aggressive with the major retailers.

c.You didn't first find out what your potential customers wanted.

d.Your advertising campaign should have started six months ago.

You manage a small team of graphic artists. Their job is to produce flyers every week to help promote products sold by the company you work for. The job can be tedious--constantly creating single-page flyers of goods with limited variation. You are the one who meets with the sales director to find out what products to create flyers for each week, which is just one duty among many that you have.To help break the monotony for your graphic artists, you give them the responsibility of meeting with the sales director to discuss what flyers to create and to flex their creative muscles by offering ideas on how to better promote the products. You are practicing:

Select one:

a.Job rotation.

b.Job enrichment.

c.Job recreation.

d.Job enlargement.

Your company's current assets are $128,900 and current liabilities are $101,700.

Is your company is generally in a good position to pay its bills, and why?

Select one:

a.No, because the current ratio is >1.

b.No, because the current ratio is <1.

c.Yes, because the current ratio is >1.

d.Yes, because the current ratio is <1.

You have just launched a new product, a sweetener that tastes exactly like sugar but has one-ninth of the calories, and it does not spike blood sugar when consumed. What is the most cost-effective way of promoting your new product?

Select one:

a.Send a box of samples to the hosts of a widely-watched cooking TV show.

b.Hand out flyers outside of a local grocery store.

c.Run TV and radio ads for the next six weeks.

d.Sell your own baked goods made with the sweetener.

You just inherited a 13-acre corn farm that was not cultivated for the last few years. You bring the crop back after a year of hard work and are able to grow a sizeable harvest. You estimate that you produced six metric tons of corn. You sell a little corn at the weekend farmer's market and to a local restaurant, but the vast majority of your corn is bought by a single company that makes popcorn. Your main market is:

Select one:

a.Monopolistic.

b.Corporate.

c.Industrial.

d.Consumer.

You manage a team of software engineers. The senior engineer in your team work 70-80 hours a week and comes in on weekends, and even stays overnight at times. She does this because she insists on making sure everything produced is perfect by reviewing every line of code. She is paid well, in fact 15% higher than market rates, and receives excellent benefits. After ten months of this, she is clearly burned out. She has indicated to you that she needs some kind of change, or she may leave your team. What should you adjust to address her concerns?

Select one:

a.Transfer her to another team. You don't need this problem.

b.Rotate her into a junior position for a while, but adjust her pay downward as well while she is in the junior role.

c.Increase her salary by another 15% and promise another 15% the next year.

d.Guide her to a better work/life balance, by limiting her hours and delegating some of her responsibilities.

Your startup has created a soda drink with a unique flavour. You need to put together a body of data that encompasses consumer opinion on how well the drink--which has never been tasted by the public before--will do broadly in the market, and you'll need to accomplish this in a reasonable amount of time. Your best approach would be to:

Select one:

a.Conduct primary research, with online surveys.

b.Conduct secondary research, using private research reports from last year.

c.Conduct primary research, with several focus groups.

d.Conduct secondary research, using government statistics from last year.