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For a company to be successful, it strives to achieve a competitive advantage within its industry. What must a company sustain for it to realize

For a company to be successful, it strives to achieve a competitive advantage within its industry. What must a company sustain for it to realize this benefit? How can a company acknowledge that this benefit is realizable or not? Who in the company is best positioned to help realize this benefit? Why is this benefit important for the purposes of profitability and survival?

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