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For a consumer to make a decision about where totravel, he/she must pass through 5 stages. After a needwas recognized, and many sources of informationconsulted,
For a consumer to make a decision about where totravel, he/she must pass through 5 stages. After a needwas recognized, and many sources of informationconsulted, a consumer would:
A. | call family and friends to ask for advice | |
B. | visit the destination for a day, if close by, tomake sure they want to commit to booking aweek long retreat | |
C. | categorize the potential destinations based onthe amount of information, facilities offered,and potential experiences that match their needs | |
D. | negatively rate the destination based on lack of information |
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