For a conventional bond paying a fixed coupon rate, an INCREASE in the risk of default would lead to: a. A fall in the market price, to ensure that bondholders receive a higher yield. b. A rise in the market price, to ensure that bondholders receive a higher yield. c. A fall in the market price, to ensure that bondholders receive a lower yield. d. A rise in the market price, to ensure that bondholders receive a lower yield.