For a firm of your choice (e.g. private company, start-up, social enterprise, public organisation), identify a key strategic challenge (e.g. declining sales, increased competition, opportunities for regional/international expansion, opportunities for new product development) based on evidence. Assume that you work for a consultancy firm, and your aim is to deliver a report regarding your clients' strategic planning to improve performance. Conduct a strategic analysis in response to an opportunity or challenge you identified, focusing on the following: 1. Introduction and Brief Analysis of the Situation - What is your client's firm (e.g. country, industry)? 3 - Why does this client require your service as a consultant? - What kind of consultant are you (e.g. strategy, operations, IT/technology)? 2. Analysis of the Current Situation for a Client - What products or services are offered by your client's firm? What are the main competitors in this market/sector? - What are the main opportunities and challenges within the industry in which your client's firm operate? - What tools, frameworks and data do you need to analyse the current challenges and opportunities for your client? 3. Strategic Recommendations for the Client - What are your practical recommendations to your client based on your analysis? - What does your client need to do in order to tackle the challenge/realise the opportunity? - What are the key success indicators and main risks associated with your client's new strategic direction? 4. Reflections on your Work as a Professional Consultant - What approach will you take as a consultant in terms of working with your client, and why? - What are the key lessons and challenges from your work as a professional consultant in this project?