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For a graphic apparel brand for Optimistic or Good Vibes Only A mission/vision statement How- how are you going to differentiate your company from others

For a graphic apparel brand for "Optimistic" or "Good Vibes Only"

A mission/vision statement

How- how are you going to differentiate your company from others

What- decide on what your specific product line would be

Who is the customer profile and a customer narrative

How would you structure your business and why?

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