For a new marketing product (developed) which is vending machine that will dispenses nutritional energy (drinks) and hydration snacks for long distance hikers and cyclists, I would like to ask for the following questions:

DELIVER VALUE:

1. Generally describe the supply chain structure for this product.
2. What are two supply chain issues that could prevent consumer ability to access the product?
3. How/where will consumers access this product through search, learning, and consideration for purchase?

CAPTURE VALUE:

1. Identify the price point and explain the price strategy (using terms/concepts).
2. Benchmark to the competitor ( one competitor to the vending machine is portable snack and drink dispensers).
3. What are the opportunity costs might consumers experience to access the product?