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For a new product or service when there is little data and no historical demand, companies may adopt qualitative forecasting techniques to predict what might
For a new product or service when there is little data and no historical demand, companies may adopt qualitative forecasting techniques to predict what might happen with demand. What would be a good qualitative forecasting technique
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Management Information Systems Managing the Digital Firm
Authors: Kenneth C. Laudon, Jane P. Laudon, Mary Elizabeth Brabston
7th Canadian edition
133156842, 9780133577099 , 978-0133156843
