For a Pet Hotel business

... indicate a step-by step action plan about growing the number of your clients;

• How would you increase your user base?
• How would you convince potential buyers to test the product or service?
• What incentives would you offer for new clients?

... list some tools, methods and strategies for getting your first customers;

• How would you set up your advertisements?
• Which advertising tools would you use?
• What would be your catchy slogan?

... introduce your ideal early adopters and average users;

• Age and gender
• Geographical location and family status
• Income level and main preferences