Question
For a radio station, increased listening and delivering more occasions of listening are the key to audience gains. This measurement is the percentage of different
For a radio station, increased listening and delivering more occasions of listening are the key to audience gains. This measurement is the percentage of different persons who listen only to one radio station during a daypart. It also works for television and an important concept to understand. What is it?
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The concept youre referring to is Share of Audienc...
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Chemistry The Central Science
Authors: Theodore Brown, Eugene LeMay, Bruce Bursten, Catherine Murphy, Patrick Woodward
12th edition
321696727, 978-0132175081, 978-0321696724
