Question
For a skin lotion company (e.g., Neutrogena, Nivea), describe one example of good implementation of a marketing activity, and one example of bad implementation of
For a skin lotion company (e.g., Neutrogena, Nivea), describe one example of good implementation of a marketing activity, and one example of bad implementation of a marketing activity; suggest how the bad implementation could be improved.
Answers must be 150-200 words
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Operations Management
Authors: R. Dan Reid, Nada R. Sanders
4th edition
9780470556702, 470325046, 470556706, 978-0470325049
