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For a successful email marketing strategy, a marketer should ? a. Personalize their email messages b. Understand their readers' preferences C. Leverage and segment their

For a successful email marketing strategy, a marketer should ? a. Personalize their email messages b. Understand their readers' preferences C. Leverage and segment their email database d. A successful email marketing strategy should include all of these

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Essentials of Marketing Research

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

2nd edition

73404829, 978-0073404820

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