For a survey to determine the attractiveness of a possible new restaurant, the following table identifies each of the research objectives as well as a possible measurement scale to be used with each research objective. Using your newly acquired knowledge of question flow and questionnaire organization, for each objective, indicate where on the questionnaire you recommend to place the question(s) pertaining to that research objective. Jot down your reasoning for your recommendation on question order as well.

*Please put the order of importance of the questionnaire

Research Objective and Description Will the restaurant be successful? Will a sufficient number of people patronize the restaurant? How should the restaurant be designed? What about dcor, atmosphere, specialty entres and desserts, wait staff uniforms, reservations, special seating, and so on? What should be the average price of entres? How much are potential patrons willing to pay for the entres as well as for the house specials? What is the optimum location? How far from patrons' homes are patrons willing to drive, and are there any special location features (such as waterfront deck seating, free valet parking, no reservations, etc.) to take into consideration? What is the profile of the target market? What are the best promotional media? What advertising media should be used to best reach the target market? How to measure? Describe the restaurant concept and asked intentions to purchase there on a scale. Determine respondents' preferences for each of the several possible design features on a preference scale Describe standard entrees and possible house specials and identify how much respondents are willingness using price ranges Determine furthest driving distance respondents are willing to drive to the new restaurant for each location feature. Ask for demographics of the respondents Determine normal use of various local media, such as newspaper, radio, television and obtain specifics such as what newspaper sections are read, what radio programming, and what local television news times watched Order in the Questionnaire and Reason(s) for This Order