For any five of the following seven concepts below, explain (1) your understanding of the concept, and (2) the importance of the concept to a marketer. (3) Illustrate the use of the concept by a marketer with a real example of a company, product or brand. Parts (1), (2) and (3) have 4, 3, and 3 points respectively. Do not provide answers for more than 5 concepts. Organize your thoughts and write no more than 1 page per answer.