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For assessing firm's current position, Porter's five-face model. (External analysis) for Boing 737 max groundings in march 2019 MUST INCLUDE following, Recently Porter has acknowledged

For assessing firm's current position, Porter's five-face model.

(External analysis) for Boing 737 max groundings in march 2019

MUST INCLUDE following,

Recently Porter has acknowledged the role of complements. Must consider:

  1. how important complements are in the industry.
  2. whether complements are differentially available for the products of various rivals (impacting the attractiveness of their goods), and.
  3. who captures the value offered by the complements.

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