FOR AUSTRALIA: MARKETING REECE'S PEANUT BUTTER CUPS

Pricing Decisions. Identify what is the firm's objectives and strategies for pricing in this market. Cover all the issues of establishing and managing the price and why it is relevant in the host market. Include at least the following issues:

Introductory pricing objective- skimming or penetration Ongoing pricing strategies- cost-plus, value driven, parity, or demand-oriented Cost analysis in the host market and effect on price setting Fine-tuning of the set price- two-tier pricing, odd-even, image pricing Legal issues of price controls, limits, and restrictions

Placement Decisions. In foreign markets, often very different strategies for distribution are required due to differences in buying behavior and expectations as well as in logistics and channels of distribution available. Describe where the brand will be sold and how it gets there covering at least the following factors:

Customer expectations of where product will be available Intensity of distribution- selective, limited, intensive Types and images of the places where distributed- Walmart or upscale boutiques Time required to get product to customer and degree to which held in inventory Number of intermediaries; direct or indirect, and number of intermediaries Flow of information in the host marketplace Personnel and its image in distribution