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For Avons case in Lecture 9, what kind of management strategies (financial, operating, or pricing) did Avon use to manage its operating exposure? Avon vs.

For Avons case in Lecture 9, what kind of management strategies (financial, operating, or pricing) did Avon use to manage its operating exposure?

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Avon vs. Asian Currency Crisis What kind of strategies (financial, operating, or pricing) did Avon use to manage its operating exposure? Financing its local operations with local currency loans Sell $50M worth of five Asian currencies forward against the dollar for fifteen months (August 1997) Buying materials, making products in the markets in which they are sold Increase profits by using its Asian factories to supply more of the non-cosmetic products sold in the U.S. 1 2 3. 4 35 Avon vs. Asian Currency Crisis Redirecting its marketing budget to hire more salespeople in Asia to bring in more customers 5 Compete more aggressively against disadvantaged competitors Prices were raised slowly on price-sensitive brands, while faster for premium brands Asking the Asian units remit earnings weekly instead of monthly (July 1997 6 7 8 36

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