1. For big data capabilities, PWC has created its architecture. In this, the elements necessary for supporting value-driven decisions are outlined, including centralized governance and technological infrastructure. It also emphasizes how certain big data aspects and policies interact to support value-based decision-making. By recommending a big data best practice model, the big data capabilities map aids big data teams in demonstrating the potential for value creation among senior managers, stakeholders, clients, market analysts, and regulators. PWC and other businesses will need to compete and address value in the present market if they want to succeed. 
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3. The pace of technological advancement is astounding. For instance, in 2011, there were roughly 100 providers of marketing science data analytics, but by the beginning of 2014, there were 1,000. This phenomenal growth is expected to continue. If PWC chases after technology without a purpose, it could waste a lot of money and lose focus. PWC can think about where to put its services in a straightforward, organized, and prioritized way thanks to the capabilities framework.
4. Explain strategically why PWC's big data capability framework is essential using a diagram.