for Blendjet comapny, Describe the distribution strategy of the product. Which marketing channel format and intermediaries are being used and why? Consider factors affecting channel choice and management.

Describe the promotions strategy in terms of the various marketing communications used. Explain its promotion objectives as reflected in its investment in the four stages of the AIDA model. Explain why this approach was taken by considering the products (or product-lines) stage in the product life cycle and its promotions budget. Make realistic assumptions if you need to.