FOR BM

1-) Porters Generic Strategies Analysis

In this phase, you will explain which one of Porters generic business strategies your selected company is currently implementing. Some companies tend to use only one generic strategy while other prefer to use combined strategies (eg cost leadership + differentiation or differentiation + focus). In order to identify which of these strategies the company is executing, you will be conducting a detailed analysis about the features of the product/service that company is offering and its target market.