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For Chapter 8, Segmenting and Targeting Markets , rather than utilizing target marketing, consider marketing a product without any segmentation. What would happen if you

For Chapter 8,Segmenting and Targeting Markets, rather than utilizing target marketing, consider marketing a product without any segmentation.

  • What would happen if you tried to market a product to everyone, especially now that we live in a globally connected world? Is it possible?
  • Would a company be able to engage with everyone?
  • Could a company be successful using this non-segmented approach?
  • Would a company marketing without segmentation be using its resources effectively? Why or why not?

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