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For Chapter 8, Segmenting and Targeting Markets , rather than utilizing target marketing, consider marketing a product without any segmentation. What would happen if you
For Chapter 8,Segmenting and Targeting Markets, rather than utilizing target marketing, consider marketing a product without any segmentation.
- What would happen if you tried to market a product to everyone, especially now that we live in a globally connected world? Is it possible?
- Would a company be able to engage with everyone?
- Could a company be successful using this non-segmented approach?
- Would a company marketing without segmentation be using its resources effectively? Why or why not?
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Managerial Economics A Problem-Solving Approach
Authors: Luke M. Froeb, Brain T. Mccann
2nd Edition
B00BTM8FK0
