For company : car company (BMW)

The content of your individual assignment report should address the following requirements; A. Present the background of the firm of your choice and describe the product or service offerings. B. Identify and discuss their rationale for implementing a quality management system (QMS), including a performance excellence program (i.e. European Quality Award, Australia Business Excellence Award, China's National Quality Award, and so forth). C. Determine customers' preferences and dislikes towards the firm by examining the quality criteria embedded within publicly available customer feedback or suggestions at online sites. D. Recommend TWO (2) quality criteria that the firm should maintain or improve to gain an edge against its competitor, and state why.

The content of your individual assignment report should address the following requirements; A. Present the background of the firm of your choice and describe the product or service offerings. B. Identify and discuss their rationale for implementing a quality management system (QMS), including a performance excellence program (i.e. European Quality Award, Australia Business Excellence Award, China's National Quality Award, and so forth). c. Determine customers' preferences and dislikes towards the firm by examining the quality criteria embedded within publicly available customer feedback or suggestions at online sites. D. Recommend TWO (2) quality criteria that the firm should maintain or improve to gain an edge against its competitor, and state why