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For Company X, the total market is heterogeneous. By this it is meant that: Question 15 options: the total market is made up of buyers

For Company X, the total market is heterogeneous. By this it is meant that: Question 15 options: the total market is made up of buyers with largely similar needs for this particular product. the total market is made up of a few unique buyers and many average buyers. the total market is made up of buyers with widely varying needs for this particular product. the total market is constantly changing. the total market is primarily located within a single geographic area

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