For consumers the most important aspect of a product are its tangible attributes. After all, consumers will always and only prefer the products that perform
For consumers the most important aspect of a product are its tangible attributes. After all, consumers will always and only prefer the products that perform better than its competitors. Do you agree with this statement? Justify your answer.
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Authors: Michael Baye, Jeff Prince
9th edition
9781259896422, 1259290611, 1259896420, 978-1259290619
