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For contemporary organizations to succeed, they must gain competitive advantage in the market. This implies that they should have an advantage in delivery of services

For contemporary organizations to succeed, they must gain competitive advantage in the market. This implies that they should have an advantage in delivery of services to customers in a manner that other firms do not. This concept has evolved across time. In the scientific management era, competitive advantage was gained through increase in efficiency in operations and supervision of employees. Human relations era focused on meeting needs of employees, motivating them and hence boosting their willingness to produce more as opposed to employees in firms that were not meeting their needs. Today, gaining such an edge is equally being influenced by technological capabilities (Pascale, 2012).

Based on your second paragraph describing how an organization must gain competitive advantage abovePlease post a organizational theory timeline that aligns 20th century theory to 21st century practices to gain a competitive advantage"

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