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For customers in Node 1, what is their probability of purchasing a PEP? O A. 49.3% OB.58.8% O C. 20.4% O D. 34.0% PEP -

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For customers in Node 1, what is their probability of purchasing a PEP? O A. 49.3% OB.58.8% O C. 20.4% O D. 34.0% PEP - Did the customer buy a Personal Equity Plan PEP after the last mailing (YES/NO) Node 0 Mean 0.457 Std Dev 0.499 600 X 100.0 Predicted 0.457 children - How many children do the customer have? Adi P value=0.000, -58.575, df1-2, df2-597 1.0 3.0 0.0/2.0 Node 1 Mean 0.815 Std. Der 0.390 135 % 22.5 Predicted 0.815 Node 2 Mean 0.191 Std. Dey 0.395 68 % 11.3 Predicted Node 3 Mean 0.380 Std. Dev 0.486 397 % 66.2 Predicted 0.380 0.191 married. Is the customer married (YES/NO) Adj. P value=0.000, F42.700, efl 1, df2-385 No Yes Node 4 Mean 0 594 Std. Dey 0.493 D 133 % 22.2 Predicted 0.594 Node 5 Mean 0.273 Std. Dey 0.446 264 X 440 Predicted 0.273 children - How many children do the customer have? Ad P value 0.005, F-8.247 dfl-1, df2-131 save act - Does the customer have a saving account (YES/NO) Adj. p value=0.000, 12714 dr., 012- 202 0 0 20 CH 00 > 0.0 0.207 Node 6 Mean 0.687 StdDev 0.467 89 X 138 Predicted 0.687 Node 7 Mean 0440 Std. Dey 0.501 n 50 X 8.3 Predicted 0440 Node 8 Mean 0.412 Std Dev 0.495 85 14.2 Predicted 0.412 Node 9 Mean Std Dev 0406 179 % 29.8 Predicted 0.207 2

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