For discount brokerage firm Charles Schwab, what is the first question in the website development process that needs to be answered and what would the answer be for Charles Schwab in particular? How much money do they want to make? The primary objective of Charles Schwab is to make 10 million annually. The question for all companies is: What is the company's goal for its website? The primary objective of Charles Schwab is to reach a global audience. The question for all companies is: How much money do they want to make? The primary objective of Charles Schwab is to sign up new customers. The question for all companies is: What is the company's goal for its website? The primary objective of Charles Schwab is to sign up new customers.