FOR DISCUSSION: During a management meeting. Bruce, director of marketing. proposed that the company begin capitalizing its marketing expenditures as yoobsili in his words, "Markebng expenditures create goodwill for the company which benetits the corrpany for muitiple periods. Therefore it doestit make sonse to have to expense it as it is incurred. Besides. if wo capitalize it as goodwilt, wo wit not have to amprize it, and this will bocat teported income T IN YOUR WORDS, detine capitatize and goodwill 2. From an accounting perspective, is Bruco's proposal acceptable of unacceptable? Why? 3. Thit there any ethical dilemmas to this proposal? Why or Why not