For each buyer segment, who makes the purchasing decisions in the proposed market? What are the cheap or free promotion channels that would allow SkiBig3 to reach the customers, such as mailing lists, social media groups, professional associations and meetings, industry periodicals, or similar channels that are not as expensive as TV, but allow to get directly to the decision-makers?

Provide a clear step-by-step guide for how to place an ad or distribute a message through the channel, how much it will cost, how frequently it should be done, etc. For example, do not simply say "Advertise via Facebook." Provide the exact steps, cost, contacts, and other tips for maximum effectiveness.