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For each item below ( a - e ) , answer the question and give the metric and metric s value that you used to
For each item below ae answer the question and give the metric and metrics
value that you used to determine the answer to the question. Which of the creatives
Ad A through Ad H points total
a Brought the highest number of visitors to the website during the test?
b Cost the company the most each time it was clicked on
c Brought the greatest total amount of revenue to the website during the test?
d Was shown to the largest number of people?
e Was least likely to be clicked on when shown to a user durin
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