For each of Porter's Five Forces, explain what might cause the force to increase such that the industry becomes less attractive (you don't have to list all factors that could increase the strength of a force -- choose one factor or scenario that could increase the force). Additionally, explain what happens to the typical buyer's "WTP" and what happens to the typical industry competitors' unit cost "C" and price "P". Its possible WTP, P and C do not all change - so indicate which do change, in which direction and why. Again, please keep each of your responses very brief - go through each of the 5 forces - beginning with part a.

1. Give a scenario whereby an industry's rivalry would intensify. Explain what happens to the "typical" or average buyer's WTP and the typical or average competitor's unit cost C (meaning a typical company in the industry) given the increased rivalry. Also explain what you expect to happen to P (industry price level).

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b-e: Do the same as above for Supplier Power, Buyer Power, Threat from substitutes and Threat of Entry - that is, explain what happens to WTP, P and C as each of these forces becomes stronger.