For each of the follow scenarios, select from the drop down list the most appropriate strategic pricing strategy.

An ice cream and confectionary seller with an exclusive licence to sell at a sporting event

Answer 1

Choose...

Predatory pricing

Economic Profit Maximising Model

Dynamic pricing

Peak load pricing

Activity Based Pricing

Value pricing

Penetration pricing

Price skimming

A holiday park (holiday resort) that has three distinct seasonal demand periods during school holiday periods, other summer season periods and cooler month periods

Answer 2

Choose...

Predatory pricing

Economic Profit Maximising Model

Dynamic pricing

Peak load pricing

Activity Based Pricing

Value pricing

Penetration pricing

Price skimming

A new wine label that wishes to become a widely recognised brand in the mass retail market

Answer 3

Choose...

Predatory pricing

Economic Profit Maximising Model

Dynamic pricing

Peak load pricing

Activity Based Pricing

Value pricing

Penetration pricing

Price skimming

The wholesale electricity market where demand fluctuates constantly

Answer 4

Choose...

Predatory pricing

Economic Profit Maximising Model

Dynamic pricing

Peak load pricing

Activity Based Pricing

Value pricing

Penetration pricing

Price skimming

A Swiss watch maker that is well for quality products and their products are widely worn by famous people

Answer 5

Choose...

Predatory pricing

Economic Profit Maximising Model

Dynamic pricing

Peak load pricing

Activity Based Pricing

Value pricing

Penetration pricing

Price skimming