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For each of the following brands/products, determine which of the five generic strategies are being used. Give your reasons. Swatch watch McDonalds Dollar Menu Starbucks
For each of the following brands/products, determine which of the five generic strategies are being used. Give your reasons.
- Swatch watch
- McDonald’s Dollar Menu
- Starbucks coffee
- Subaru cars
- University of Phoenix online academic degrees
- Dick’s Sporting Goods store
- LensCrafters eyeglasses
- Walmart
- Tide detergent
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