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For each of the following companies, identify which one you would expect to have a higher contribution margin, and discuss your selection: 1) PepsiCo versus

For each of the following companies, identify which one you would expect to have a higher contribution margin, and discuss your selection: 1) PepsiCo versus Wal-Mart; 2) Amazon.com versus Macy's; 3) Safeway versus Ford Motor Company; 4) Delta Airlines versus Burger King.Is it possible for an established organization to change their contribution margin?

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