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For each of the following facts or features, provide a statement of BENEFIT to the customer using the WIFM principles. Resistance to elements: weather,

For each of the following facts or features, provide a statement of BENEFIT to the customer using the WIFM principles.

• Resistance to elements: weather, sunlight, saltwater.

• This bicycle has an attached water bottle holder.

• This drill press has multiple drill bits attached.

• This motor oil contains a rust inhibitor.

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