For each of the following markets, answer the following questions.

1. Airline tickets: Business travelers and leisure travelers.
2. Which group of consumers (business travelers or leisure travelers) is likely to be more price insensitive? Briefly explain your reasoning.
3. If the airlines wanted to charge different prices to different consumers based on whether they are a business traveler or a leisure traveler, how might the airlines be able to determine if an individual consumer is a business traveler or a leisure traveler?
4. Movie tickets: Students and Non-Students.
5. Which group of consumers (students or non-students) is likely to be more price insensitive? Briefly explain your reasoning.
6. If the movie theater wanted to charge different prices to different consumers based on whether they are a student or a non-student, how might the movie theater be able to determine if an individual consumer is a student or a non-student?