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For each of the seven product categories, compute the average operating profit per unit and unit operating margin (expressed as a percentage of average unit

For each of the seven product categories, compute the average operating profit per unit and unit operating margin (expressed as a percentage of average unit price) under the current system where other operating costs (i.e., beyond COGS) are allocated to product categories using revenues. For this question, you can use the $2.8 million total figure given in the case.

Product Category

2005 Annual Sales $

Average Price per Unit $

Gross Margin

SKUs Carried

Inventory Turns (per year)

Average Weight per unit (lbs)

Inbound Shipping Cost $

Average Size per unit

(cubic feet)

Special Handle SKUs

Return Rate

Table and barware

8,631,000

32

44%

1,979

6.3

6.9

224,000

0.42

60%

3.2%

Small appliances

5,928,000

78

34%

882

6.1

8.4

176,900

0.86

26%

4.2%

Cookware

4,252,000

80

42%

815

7.5

6.6

97,100

0.61

12%

3.1%

Cooking tools

1,168,000

18

50%

330

5.1

1.3

17,200

0.10

2%

1.7%

Storage

2,419,000

23

49%

296

7.8

3.7

44,100

0.35

19%

3.0%

Bakeware

1,488,000

19

46%

474

5.6

2.6

26,000

0.16

13%

1.8%

Cutlery

3,921,000

56

43%

406

8.3

2.5

39,700

0.12

0%

2.5%

Total

27,807,000

39

42%

5,182

6.5

4.7

625,000

0.40

19%

2.9%

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