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For each of the statements below indicate which approach to market share growth is being used. 1. With this strategy, a company focuses on short-term
For each of the statements below indicate which approach to market share growth is being used.
1. | With this strategy, a company focuses on short-term profits and cash, even at the expense of market share. | Build/Hold/Divest/Harvest | ||
2. | This strategy is appropriate when a company desires to exit a particular market. | Hold/Build/Harvest/Divest | ||
3. | Under this strategy, a company seeks to maintain its current market share and generate a reasonable return on investment. | Harvest/Divest/Build/Hold | ||
4. | Under this strategy, a company aims to increase its market share and competitive position relative to others in the industry, even at the expense of short-term earnings and cash flow. | Harvest/Divest/Build/Hold | ||
5. | To monitor this strategy, managers will want to know about gross margin and cash sales. |
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