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For each scenario below, match the most appropriate social media platform considering both the campaign objective and target persona. Nifty Naven is launching a series
For each scenario below, match the most appropriate social media platform considering both the campaign objective and target persona. Nifty Naven is launching a series of educational videos, aimed at the home handyman. Nifty Naven will be selling subscriptions to the entire series, available from a password protected area on their website. Their target persona is Scott, a new homeowner and young dad. Scott is 26, married and has a 18 month old son. He and his wife both work full-time, but have little disposable income to spare, so seek to save money whenever possible. Answer 1 Sandra is seeking to expand her market reach with her meal prep service. Sandra graduated from the Okanagan College culinary program and works as a private chef for hire. To expand her product offerings Sandra is now offering a once/week meal service for busy professionals so they don't have to cook. Sandra's target persona is Andrea, a 28 year old entrepreneur. Andrea owns a very busy esthetics salon, and often works long days to serve her high-income clients at their convenience. Sandra enjoys the finer things in life, and is a self-professed 'foodie', enjoying the diversity of culinary offerings in her local area,
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